Condo Hotel in Downtown Playa del Carmen – BOJO Luxury Residences (Turnkey Studios)

Condo hotel in downtown Playa del Carmen buyers are looking for one thing in 2026: a turnkey asset that performs like a boutique hotel while still being a real, deeded property you can enjoy. BOJO Luxury Residences is designed exactly for that model—your residence plus a premium hospitality business in one address.

Studios start from USD $181,461 (subject to availability). If you want the downtown lifestyle, walkability to Fifth Avenue and the beach, and the option to enter a professionally-managed rental pool, BOJO is a standout choice.

Table of Contents

• Why Downtown Playa del Carmen Wins
• What Makes BOJO Different
• Best Entry Point: Studios Under 6M MXN
• Luxury Amenities That Drive Bookings
• How the Rental Program Works (Optional)
• Who BOJO Is Perfect For
• Frank Ruiz Insight
• Get Availability + Floor Plans

Why Downtown Playa del Carmen Wins

Downtown Playa del Carmen is the epicenter of the city’s tourism, dining, shopping, and nightlife. It’s where guests want to stay because everything is walkable: restaurants, bars, Fifth Avenue, and beach access. In short, this is the address profile that consistently ranks higher across major booking platforms and generates repeat demand.

That’s why a condo hotel in downtown Playa del Carmen can outperform “nice” projects in less walkable zones: the guest is buying convenience, vibe, and proximity—not just square meters.

What Makes BOJO Different

BOJO is positioned as a boutique luxury condo-hotel concept. The idea is simple: you own a turnkey residence (furnished, decorated, equipped) and you can use it as your private getaway or operate it as a high-end hotel room when you’re not in town. This “all-in-one” approach is designed to shorten the time to revenue and reduce owner friction.

Best Entry Point: Studios Under 6M MXN

If your goal is maximum lead capture and the strongest “from” price, we focus on studios. They hit the sweet spot for investors who want an entry point into a condo hotel in downtown Playa del Carmen without jumping into the higher-ticket 2-bedroom categories.

• Studio Simple Terrace – approx. 37.38 m² / 402.35 ft² – from USD $181,461
• Other studio options can range up to approx. 40.83 m² / 439.49 ft² depending on layout and level (availability varies).

Want more space? BOJO also offers larger layouts including 2-bedroom options with terraces and even jacuzzi configurations, but the studios are typically the fastest-moving inventory for investors and first-time buyers.

Luxury Amenities That Drive Bookings

BOJO’s amenity program is built to sell “experience,” not just lodging. For short-term rentals, that matters. Guests pay more—and leave better reviews—when the property feels like a real boutique hotel.

• Full spa experience (saunas, steam room, massage rooms, post-treatment jacuzzi, relax zone)
• Rooftop with infinity pool and rooftop bar
• Restaurant and curated food & beverage services
• Cinema
• Underground lounge / bar concept
• Coworking lounge
• Gym
• Yoga area + reading areas
• Green oasis garden concept
• Multiple pools (including a long linear pool) + several jacuzzis
• Elevators, bike rack, laundry

This is exactly the kind of amenity stack that helps a condo hotel in downtown Playa del Carmen stand out in a crowded Airbnb/OTA market.

How the Rental Program Works (Optional)

BOJO offers owners optional management paths so you can choose what fits your style:

1) Hotel Rentals (Rental Pool)

In the hotel rental pool model, participating units operate as a single business and profits are shared among participants. The contract structure is designed as a two-year agreement with renewals for the same period.

• Operating expenses are covered by rental income
• Net profits are distributed 75% to owners / 25% to operator
• 30 owner usage days per year: 10 in high season and 20 in low/regular season
• Monthly reports with payments made quarterly

2) Vacation Rentals Program

If the rental pool is not your preference, you can choose a vacation rental management program. This includes marketing, maintenance, transparent accounting, 24/7 guest service, and distribution through online reservation channels. The operating fee is stated as 25% of income after platform commissions (Airbnb, Booking, Expedia, etc.).

Either way, BOJO is structured so a condo hotel in downtown Playa del Carmen owner can remain hands-off while still benefiting from professional hospitality operations.

Who BOJO Is Perfect For

• Investors seeking turnkey downtown inventory with strong guest appeal
• Buyers who want a vacation home they can also monetize
• Clients who prefer hotel-style amenities and services vs. a standard condo
• Owners who want professional operations, reporting, and guest support

Frank Ruiz Insight

What I like about BOJO is that it’s not trying to be “another condo.” It’s built as a boutique hospitality product. In downtown, that matters. A condo hotel in downtown Playa del Carmen succeeds when the guest experience is premium, the amenities are memorable, and the operation is professional. That’s where occupancy, reviews, and pricing power come from.

If your priority is entry price and liquidity, start with a studio. If your priority is lifestyle space and terrace/jacuzzi features, we’ll compare the larger layouts. Either way, the goal is the same: secure the right unit, in the right tier, for your investment strategy.

Get Availability + Floor Plans

I’ll send you current availability, floor plans, and a clear comparison between studio vs. larger layouts, including the best unit options for rental performance.

Explore more investment options in Playa del Carmen here:
Playa del Carmen real estate listings

External reference (tourism context):
Official Playa del Carmen travel information